Est. New York 2024

Designing the
comfort of home.

A New York HOME TEXTILES house, building bathroom, kitchen, and bedding programs for trusted retailers around the world.

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Our Mission

Innovative HOME TEXTILES, made for real homes and real retail.

Essential Linens designs and supplies bathroom, kitchen, and bedding programs that balance design, value, and dependable supply. From our headquarters on 5th Avenue, we develop a curated portfolio of in-house brands and private label programs for leading retailers around the world.

Habib Alfaks, Founder & President of Essential Linens
A Word from the Founder

My goal is simple — bring innovative, trend-driven home products to the retailers who serve millions of homes every day, and to do it with the speed and quality their shelves deserve.

Habib Alfaks · Founder & President
Our Story

Built from 5th Avenue,
supplied around the world.

Essential Linens was founded in 2024 on a single belief: the textiles closest to us every day — the curtain we pull each morning, the mat we step onto, the linens that protect our sleep — deserve to be developed with the same care a luxury house gives its hero pieces. Today the company operates from New York City, working hand in hand with manufacturing partners in Asia and with retail buyers around the world, designing complete HOME TEXTILES programs that move from concept to floor in weeks, not seasons.

Retail Partners

Trusted by leading retailers
around the world.

A look at the retailers we partner with across North America and beyond.

Private Label

Programs designed around your shopper, your shelf, your price.

Tailored private label programs — from concept and design through sourcing, packaging, compliance, and on-time delivery. Every program is built to land cleanly on a retailer's floor set and outperform season after season.

Whether the brief is a fast in-and-out promotion or a long-running everyday program, our team moves at retail speed.

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Brand Building

A portfolio of in-house brands for every shelf and shopper.

We design and own a portfolio of in-house HOME TEXTILES brands — each with a clear concept, color palette, typography, and shopper. Retailers select the brand that matches their floor and we deliver the full program.

Looking for an exclusive aesthetic? Many of our brands are available on an exclusive or semi-exclusive basis.

View the Brand Portfolio
By the Numbers
17+ In-House Brands
30+ Product Categories
6+ National Retail Partners
Product Categories

What we make.

Bathroom, kitchen, and bedding programs — designed in-house and built to retail spec.

PEVA Shower Liners
Fabric Shower Curtains
Decorative Hooks
Shower Rods
PVC Bath Mats
Stone Bath Mats
Loofah Mats
Shower Caddies
Toilet Paper Holders
Kitchen Drying Mats
Sink Guards
Mattress Protectors
Headquarters

New York City.

From our office on 5th Avenue, our design, sourcing, sales, and operations teams collaborate daily with retailers, factories, and licensing partners around the world.

362 5th Avenue
9th Floor, Suite 905
New York, NY 10001
The Portfolio

Our house brands.

Each of our featured in-house brands has its own concept, palette, and shopper — tailored to fit the right retail floor.

Specialty Brands

Stone & Kitchen Collection.

A dedicated portfolio of stone-based and kitchen functional brands — built around absorbency, durability, and modern utility.

Work With Us

Four ways to partner.

Get in Touch

Let's design your next program.

For partnership and program enquiries, please reach out using the form below or email us directly.